The Problem

Does any of this sound familiar?

• Your business shows up on Google, but not consistently.

• Competitors appear above you, even though you offer better service.

• Your profile looks incomplete, outdated, or ignored.

• You get views, but not enough calls or messages.

Most small business owners create a Google Business Profile once then never touch it again. Unfortunately, Google treats that as a signal to stop showing your business.

If customers can’t easily find, trust, or contact you they move on.

What Google Business Profile optimisation means for your business

Google Business Profile (GBP) is often the first impression customers have of your business before they ever visit your website. Consider it your business 'storefront'.

• Making sure your business shows up more often.

• Looking credible and professional when it does.

• Turning views into calls, messages, and directions.

Simplified, optimisation means:

What we optimise for you

• Correct categories, services, and business info.

• Trading hours, service areas, and contact details.

• Trust signals Google looks for (consistency + completeness).

Visibility & ranking

• Local keyword optimisation.

• Service descriptions written for search and conversion.

• Ongoing optimisation to improve local map rankings.

We don’t just “set it up”. We actively optimise it so it works as a lead-generating asset, not a static listing.

Depending on your business, this can include:

Profile foundations

Conversion optimisation

• Profile copy that encourages calls and messages.

• Photo and visual optimisation.

• Review strategy guidance (what to ask for, when, and how).

Ongoing performance

• Post strategy (what to post and why it matters).

• Insights review: views, calls, messages, directions.

• Adjustments based on what’s working.

What this helps you achieve

With an optimised Google Business Profile, you can expect:

• More visibility in local search results. More calls from people actively looking for your service.

• Higher trust before customers even contact you.

• Less reliance on paid ads or social media guessing.

• We review your current profile and visibility.

• Identify what’s holding it back.

• Optimise based on your industry and location.

• Track what improves and refine over time.

In short: the right customers find you faster.

How we work with you

We don’t believe in one-size-fits-all optimisation. Our process is simple and collaborative:

You don’t need to be tech-savvy. We explain what matters, and handle the rest.

Not sure if your Google Business Profile is the issue?

If your business isn’t getting enough local enquiries, we’ll help identify whether your Google Business Profile is helping or hurting your visibility.